In an assignment for the Graphic Design course, I was asked to design a new, refreshing logo for ‘Twinx’, a company specializing in project and business management. Twinx stands for: “Together we innovate”.
The client specified that the new logo should be corporate, energetic and dynamic, preferably with the colors red and purple (that stand for innovation). Some key words: refreshing, no-nonsense, fast track business development, innovation, project organization, collaboration.
After a few sketches on paper, I finally chose a logo with a modern, corporate typography. The letter “i”, central in the word, represents a magic wand that stands for innovation. I used the colors red and purple, and through the magic wand with stars, movement is also expressed. The logo can be easily animated, eg. using sparkling stars above the magic wand. The logo was also designed in shades of gray and a one-color version.
For the ‘Emergent Technologies’ course, I developed a prototype of a mobile application that gives your smartphone a personality!
In recent years, technological development has entered a momentum in which previously unattainable opportunities (for people without scientific backgrounds) suddenly came very close. Emergent Technologies is all about diving into a wide spectrum of these opportunities, and experimenting with them. By analogy with the film “Videodrome” (D. Cronenberg), which criticizes the modern media using a wide range of technological developments far ahead of their time, we ware asked to develop a project about imaging / simulacra in a contemporary society.
Together with the teachers (Vreys N. and J. Volders) I devised a project that denounces the time constraints and the technology that is beginning to dominate us. I therefore developed a prototype of a mobile application that has its ‘own will’. The philosophy behind the project is that the smartphone is increasingly dominating us (notification, you have to check your emails or facebook status, you have to charge me, …). The free will of the phone is not easy one to cope with, and consists of a few states of behaviour: drunk (when fully charged), hangover (in the morning), happy, angry, and includes nice extras like “give your phone a massage “. In the prototype, you could manually activate some states such as drunk (your phone tells a stupid joke), hangover (your phone starts to scream when you shake too much), massage (give your phone a massage with your fingers) and low battery (you phone calls you constantly).
With this project, I had my first introduction into the development of an Android application, in which I learned by myself how to use the device sensors and many other things. I did not focus on graphic design of the application interface, but rather on the functionality of the prototype.
Things I learned
- Thinking outside of the box
- Android development
Start screen (choose a state to activate)
Massage state: when you move your fingers over the screen, Sir Droid will be satisfied)
Phone screaming to charge! (and throws a notification)
In a couple of lessons from professional photographer Kristof V., I learned the basics of photographing with a SLR Camera. After a brief introduction on the operation of the SLR camera (Canon EOS 500D), the concepts of lighting and movement were explained based on the exposure triagle (Aperture, ISO and Shutter Speed). In the practical sessions, we made shots applying focus / depth and motion. As a final task, we were asked create a photo series consisting of about 8 photos, about your habitat, where “habitat” should be interpreted as a physical location where you spend a lot of time and feel comfortable.
I chose the Rainbowhouse of Hasselt – a local community center for the LGBT, a place that I often visit and work as a volunteer for the local LGBT youth group. With the shots I took, I tried to express feelings of community, activity, comfort and being yourself. Although the lighting conditions were very difficult, the teacher said, this series was a very successful interpretation of the assignment! I share his opinion. ;-)
Things I learned
- Working with a SLR Camera
- Looking at your subject
- The exposure triangle
Sagio.be is a non-profit tutoring organization managed by students of the Catholic University of Leuven. Sagio’s partnership brochure was outdated and could use a new and refreshing layout. After I previously designed a flyer for Sagio’s annual job event, I was offered again this opportunity!
After I learned how to work with Adobe Indesign in the Graphic design course, this was for me the first time I was designing a brochure for real, and therefore also a great opportunity to put theory into practice. The content of the brochure was completely provided by Sagio, it was up to me just to provide to graphical layout of the brochure. The brochure had to consist of about 8 pages, and the style needed to fit into the corporate identity of the organization. There had to be delivered a digital version (PDF with interactive features such as bookmarks), and a print-ready version.
Things I learned
- Experience with Adobe’s Indesign
- Designing a magazine layout
- Creating Interactive PDF’s
- Making documents print-ready
For Sagio.be, a non-profit tutoring organization managed by students of the Catholic University of Leuven, I was asked to design a digital flyer for their annual job event. Through Sagio’s job events, students can get in contact with some of their greatest partner companies, such as HP and PwC. The flyer should also announce a contest that is linked to the Job events, where one could win various prizes.
As this was a challenging opportunity for me, I accepted the offer. I designed a professional-looking flyer with bright colors that would immediately attract attention. The text on the flyer is brief, and the logos of the biggest partner companies that will be joining are large. The green colored text balloon announces the contest.