In an assignment for the Graphic Design course, I was asked to design a new, refreshing logo for ‘Twinx’, a company specializing in project and business management. Twinx stands for: “Together we innovate”.
The client specified that the new logo should be corporate, energetic and dynamic, preferably with the colors red and purple (that stand for innovation). Some key words: refreshing, no-nonsense, fast track business development, innovation, project organization, collaboration.
After a few sketches on paper, I finally chose a logo with a modern, corporate typography. The letter “i”, central in the word, represents a magic wand that stands for innovation. I used the colors red and purple, and through the magic wand with stars, movement is also expressed. The logo can be easily animated, eg. using sparkling stars above the magic wand. The logo was also designed in shades of gray and a one-color version.